We want to know who you are, what your business is about, what are your goals, culture, competitors, what are your marketing objectives and internal initiatives. What other insights can we learn that will tell us where you are now and where you want to go? Ultimately the success of this process greatly depends on your input. Your knowledge and expertise will form the foundation on which your brand is built.
Next we have to accumulate everything we learned in step 1 and create a detailed plan that outlines the brand's main points of communication. If more information is needed we go back to step one and dig deeper.
Once we know how your brand's communication model will be structured we can then start the creative process. Our designers will work with you to develop a creative platform from which the brand concept is delivered, which may include: websites, newsletters, stationery, emails, intranets, posters, direct mail, demos, collateral, advertisements, packaging etc.
The adoption your company's new brand can only be accomplished with the participation of everyone within the company from the leadership to the entry level employees. Successful adoption starts from the top down. To be successful the process must include the involvement of the company's leadership to ensure a successful rollout. We help you designate the brand steward within your company and implement the tools necessary to equip your employees to accurately deliver the brand to your customers.
Our brand development process helps find the "claim of distinction" that can be tailored into a detailed plan to build a customer base by outlining why they should use your services or products and to also determine how you wish to be perceived within the marketplace.
To the right is a brief outline of how we uncover your business' identity and how we take the information and mold them into aspects of your brand that will ultimately influence customer loyalty and create a strong reputation that will drive a buyer's decision to purchase.
Contact us today to learn more and how we can help your business succeed in today's cluttered marketplace.